Taking a look at a few media trends in the digital age
Taking a look at a few media trends in the digital age
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What are some of the ways smart devices have evolved the way we take in media? - continue reading to discover more.
In the existing digital age, mobile phones have come to be one of the most commonplace devices that people are using to watch videos and access media. These days, many social media channels are providing limitless feeds of short, chains of videos, that are growing in appeal among smart device users. In fact, statistics reveal that that globally, mobile content viewing is on the rise, showing that short form content is among the fastest growing media trends right now. These platforms enable users to see a sequence of personalised videos and react quickly, making these videos much more appealing and addictive than conventional television. Short form videos are also being used regularly for news and academic functions, not just for entertainment. Consequently, this trend is shifting the way individuals are proactively looking for and counting on to receive info, in a much faster, much shorter and more visible format.
With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, along with the rise of internet streaming platforms and short form media content, the way in which individuals are getting their news is also shifting. People are progressively turning towards internet news sources, rather than watching TV, to learn about the latest worldly affairs. Nevertheless, at the same time, due to a constant circulation of information, people are becoming overwhelmed by big volumes of content. In reaction to this, news agencies are re-engaging viewers by making short form content that is clearer and easier to follow. These days it is common to see news channels that have mass followings on social media websites. This trend can be confirmed by the CEO of the fund that owns Euronews, for example. Using this technique has been essential for providing people with dependable and verified news sources, in a style they can easily interact with.
In the last few years, with the rise of digital content, . the way in which individuals take in content has changed considerably. For several years, traditional television was the primary source of home entertainment for many people. Nevertheless, since the development of streaming services, many viewers are turning away from arranged television, especially among younger individuals. Rather, international media content analysis shows that more individuals are purchasing subscriptions to streaming services, which strongly affirms the transformation in audience intake practices. These options are popular for permitting individuals to watch the shows and films they want, any time they feel like it. Those involved in the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the appeal of streaming platforms as a prominent media consumption habit among audiences today. These changes demonstrate the move towards user-controlled viewing preferences in the marketplace.
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